ADFEST 2026 delivers another standout year: Good work, good people and good times

This year’s ADFEST in Pattaya, Thailand was widely regarded as one of the best in the festival’s 29-year history. While entries and delegate numbers were slightly down, the quality of speaker sessions, awards presentations, inspiration, networking opportunities and, above all, the genuine goodwill among delegates lifted the event to another level. True to form, ADFEST’s renowned hospitality, vibrant social scene and sense of fun once again set it apart.

What continues to make ADFEST unique is its atmosphere. More relaxed, more open and more human than most ad festivals, it’s a place where hierarchies soften and conversations flow easily. Delegates are approachable, generous with their time, and genuinely engaged – whether in conference sessions, by the pool, or at the many functions and parties. It’s this spirit that gives ADFEST its heart, making it not just a showcase of creativity, but a true celebration of the Asia Pacific creative community.

Every year, Campaign Brief Asia always partners with friends to co-hot two parties – The Legendary Sunset Drinks and the Revolving Bars Networking Party. What follows are some moments from the Campaign Brief camera on the ground at ADFEST.