Marc Leclerc to head Publicis Luxe China as integrated luxury practice expands

Publicis Groupe China has announced the strategic expansion of Publicis Luxe China, the integrated luxury practice, with a cross-disciplinary team of over 100 experts across strategy, media, cultural insight, content creation, data and tech. Marc Leclerc has been appointed as Head of Publicis Luxe China.

Publicis Luxe China is connected to the Publicis Luxe hubs in Paris and New York leveraging more than 2000 people globally, dedicated to luxury brands across all solutions. Leclerc joins the Groupe’s global luxury practise, bridging international brand philosophies with local cultural resonance to drive sustainable growth for luxury houses.

Reporting to Mickey Zhang, President of Publicis Media China, Leclerc is a native of France and brings a wealth of cross-cultural expertise to the new role as Head of Publicis Luxe China. With 14 years at Publicis Groupe, including a decade in the Chinese market, Leclerc has held pivotal leadership roles at Starcom China, including Head of Strategy and Transformation, where he earned the accolade of Agency Growth Leader of the Year (China) by Campaign Asia-Pacific in December 2025 in recognition for his impact.

In his new role Leclerc will mobilize the full strength of Publicis Groupe, ensuring the seamless and precise execution of strategy, creativity, and media. The Publicis Luxe China team represents a tangible expression of Publicis Groupe’s global philosophy of “the power of diverse backgrounds” where data specialists and creative artisans collaborate side by side, combining a global perspective with deep local expertise to refine every brand touchpoint.

By breaking down traditional service boundaries, Publicis Luxe delivers end-to-end solutions, from high-level strategic consulting to artisanal experience execution. Anchored in a global perspective while deeply attuned to local cultural nuances, Publicis Luxe China enables brands to achieve a seamless balance between global vision and local insight, serving as a strategic bridge between brand DNA and the local market.

Leclerc said: “Over the past decade, I have witnessed a profound evolution in how Chinese consumers perceive luxury. Today, luxury marketing is no longer about fragmented campaigns, but about designing immersive experiences grounded in cultural understanding and data insights. I am honored to bring together the global resources of Publicis Luxe, insights drawn from 2.3 billion consumers worldwide through Publicis Groupe’s combined data and identity assets, and the expertise of our local teams in China to offer clients a brain trust and execution engine, partnering with brands to drive sustainable growth and write the next chapter of their legacy.”

Zhang added: “The Chinese luxury market is undergoing a pivotal shift, from scale-driven growth to culturally rooted growth. Over the past decade, Marc has supported numerous brands through market cycles in China, seamlessly combining his European luxury heritage with on-the-ground market expertise. I am confident that under his leadership, Publicis Luxe China will become a trusted ‘cultural partner’ for brands helping luxury houses find their voice within the Chinese context, while ensuring that local narratives become an integral part of their global narrative.”