SAFE SPACE STUDIOS by Nilkamal Homes and tgthr give creators a home for content
Nilkamal Homes, one of India’s most trusted home furniture brands, in collaboration with tgthr., has launched SAFE SPACE STUDIOS by Nilkamal Homes – a first-of-its-kind initiative that transforms Nilkamal Homes stores into dedicated content creation spaces for digital creators.
The idea comes from a simple cultural truth. Creators play a huge role in shaping how brands are seen and experienced today. Every day, their content drives conversations, builds communities, and brings brands closer to audiences. Yet for many creators, finding the right place to shoot remains a constant challenge. A large number still film in cramped rooms, spend heavily on studio rentals, or shoot in locations that are inconvenient, unsafe, or visually limiting. Despite creating high-quality content for brands, access to safe, well-designed spaces is often out of reach.
SAFE SPACE STUDIOS by Nilkamal Homes changes that. By keeping their store open after-hours, Nilkamal Homes offers aesthetic ready-to-shoot spaces for creators free of cost. Anyone who wishes to utilise these spaces can register their interest through an online application process, after which selected creators will be informed of their allotted slots. SAFE SPACE STUDIOS by Nilkamal Homes, thus, unlocks beautifully designed, real-home settings for creators to produce high-quality content without limitations.
By opening its retail space to creators, Nilkamal Homes is giving them what they need the most: a professional, aesthetic environment to create. The initiative has kickstarted in the brand’s flagship store in Bengaluru and will gradually expand to other cities.
M Parekh, President at Nilkamal Homes said: “At Nilkamal Homes, designing beautiful spaces that elevate everyday living has always been our focus. With SAFE SPACE STUDIOS by Nilkamal Homes, we wanted to extend that thinking to the creator ecosystem. Creators do so much for brands today, and they are an important part of our business. This initiative is our way of supporting people we truly value. SAFE SPACE STUDIOS by Nilkamal Homes gives creators the space and support they need to create comfortably.”
Aalap Desai, Co-founder and CCO, tgthr., added: “Creators today do so much for brands and culture, yet access to the right environment to create is still limited for many of them. SAFE SPACE STUDIOS by Nilkamal Homes started with a simple thought: what if a brand could give something meaningful back? By collaborating with Nilkamal Homes, we’ve turned a retail space into a creative enabler where creators can focus purely on bringing their ideas to life.”
Through SAFE SPACE STUDIOS by Nilkamal Homes, Nilkamal Homes and tgthr. are redefining how retail spaces intersect with digital culture to inspire creation.
