Agoda highlights smart travel savings in new ‘What a Save!’ campaign via 22feet India

Digital travel platform Agoda has launched its new “What a Save!” campaign, offering up to 50% off on domestic hotel bookings. Created by 22feet, the campaign features three digital ads that blend humor with creativity to show how the smartest travel decisions start with Agoda.

 

The idea is rooted in a simple truth: Indian travelers are savvy, and they love a great deal. The campaign celebrates that in a way that’s fun and relatable, while making sure the value proposition is always at the center.

Gaurav Malik, Country Director India, Agoda, said: “With the new ‘What a Save!’ campaign, we’re blending humor with genuine value. Agoda aims to make travel planning as enjoyable as the journey itself. Wherever travelers venture, booking with Agoda ensures they’ll be amazed and exclaim, ‘What a Save!’.”

Shyam Nair, Executive Creative Director, 22feet, added: “There are savings. And then there are the savings you get with Agoda. That simple distinction gave us a sharp creative springboard. Instead of staying within the familiar, templatised world of celebrity-led humour, we stretched the idea of ‘saving’ into an unexpected territory where the scale and drama could be exaggerated to the point of absurdity. This campaign was a journey in experimentation, and none of it would have happened without all the brilliant folks who brought it to life.”

In addition to the films, Agoda has teamed up with popular creators like Aparshakti Khurana, Raghu and Rajiv of Roadies fame, and Gajraj Rao to extend the campaign’s footprint across social media platforms.

Agoda’s “What a Save!” campaign is now live on Meta platforms, YouTube and other digital channels. It showcases the platform’s vast offerings – over 6 million holiday properties, 130,000+ flight routes, and over 300,000 activities, all can be booked in a single transaction.

Travelers can find the best deals on Agoda’s mobile app. For more information, visit Agoda.com or download the Agoda mobile app.

Credits
Client team: Panos Vatsis, Sahil Sharma, Srishti Singh
Creatives: Vishnu Srivatsav, Shyam Nair, Saloni Agarwal, Jamuna Poovaiah, Pavithra Nair, Pranav Gupte
Agency Business team: Shikha Davessar, Anvita Arora, Manish Krishnan
Strategy: Sanchari Chakrabarty
Finance & Legal: Ajay Gupta, Narendra Mittal, Suhita Deshpande
Agency: 22feet
Director: Chalees Chor
Production House: Suprvlln