Antangin JRG continues ‘Pejuang Pantang Tumbang’ platform with Dian Sastrowardoyo

Antangin JRG, one of Indonesia’s leading herbal remedies for masuk angin, continues to celebrate the spirit of “Pejuang Pantang Tumbang” through its latest campaign, created via Playgroup Asia, with Dian Sastrowardoyo as official brand ambassador.

The campaign builds from a simple everyday truth: masuk angin can come to anyone. As one of Indonesia’s most recognizable actresses and public personalities, Dian helps show that truth through her full and dynamic daily routine, adding a new dimension to Antangin JRG’s platform of everyday perseverance.

In Indonesia, masuk angin means “the wind entering the body,” a common way to describe the feeling of being unwell before illness fully sets in. The campaign also carries Antangin JRG’s signature line, “Wes Ewes Ewes, Bablas Angine,” an ownable expression of relief when masuk angin passes.

“Dian has long chosen Antangin JRG to accompany her daily activities, so this collaboration feels natural. Through this campaign, we wanted to continue showing Antangin JRG as part of everyday Indonesian life, as a trusted companion that helps bring relief when people need to keep going,” said Jesslyn Rahardjo, General Manager.

“From the early creative process, Dian stood out as someone who felt right for Antangin JRG,” said Playgroup, the agency behind the campaign. “The opportunity was to place her inside the story in a way that felt natural, while keeping the film close to the product truth and easy for people to connect with.”

Directed by Dimas Djayadiningrat, the film carries his grounded yet unexpected storytelling touch, making a familiar everyday situation feel warm and entertaining.

Through this new campaign, Antangin JRG continues to honor and celebrate Indonesia’s Pejuang Pantang Tumbang, those who keep going through everyday life with quiet perseverance, through full days, packed routines, and the discomforts that come with them.