McCann Studio Indonesia picks up Unilever Foods Division Social Media Account

McCann Studio Indonesia has been appointed as the social media agency for Unilever’s Foods Division in Indonesia, effective July 2026. The appointment covers social media content strategy, production, and creator management across Unilever’s Foods portfolio – including flagship brands Bango and Royco.

The win marks a significant expansion of McCann Studio Indonesia’s relationship with Unilever, adding the Foods Division to its growing portfolio of Unilever brand partnerships in the market.

What sets this engagement apart is the working model agreed upon by both parties. Rather than operating from a traditional agency setup, the McCann Studio team will be embedded directly within Unilever’s office – working alongside the Foods brand teams on a day-to-day basis to ensure greater speed, responsiveness, and creative alignment.

The model integrates a dedicated team of social managers, content creators, and multimedia designers, supported by an external creator network and AI-powered content production tools. The setup is designed to function as a true extension of the Unilever Foods brand team – from brief to delivery.

Bellamia Agustina, General Manager of McCann Studio Indonesia, said: “Winning the Unilever Foods account is something we’re genuinely proud of – not just as a business milestone, but because of what it represents in terms of how we work. We’ve always believed that the best creative partnerships are built on proximity and trust. The embedded model we’ve agreed on with the Foods team reflects exactly that. We’re not just an agency they brief remotely – we’re sitting alongside them, thinking alongside them, and moving at the speed their brands demand.”

Dinoy Alamsyah, Media Lead for Unilever Foods Indonesia, said: “Our consumers decide what’s for dinner while scrolling – every day, across every brand we run. Meeting that means being genuinely social-first: an audience-first content supply chain with insight at the front, and the pace and craft to turn it into content people choose to watch in the feed. We needed a partner who could operate at that speed and complexity as an extension of our team. McCann Studio built their model around that. We’re excited for what we start building in July”