Flipkart and Netflix give nosy neighbours a new source of entertainment with Talented

Parde par movies toh sab dekhte hain. Par ab parde ki wajah se dekhenge. Flipkart and Netflix, along with creative agency, Talented, have turned India’s most notorious source of entertainment, a neighbour’s window, into a gateway to watch something better.

In India, homes are often close enough for neighbours to have a front-row seat to each other’s lives. And where there’s a window, there’s usually a nosy neighbour looking through it, always on the lookout for a little drama, gossip or entertainment.

So, to announce that shopping on Flipkart now unlocks Netflix, the brands decided to give these curious neighbours an alternative. Introducing Entertainment Ka Pardah: created especially for the people on the other side of the window. While the curtains give those inside the privacy they deserve, the ones outside learn to unlock a new source of entertainment: Netflix.

The film for this activation, directed by Chalees Chor and made with SUPRVLLN Films, is an equally entertaining watch, showing us what window-watching actually looks like.

“Entertainment is now a basic necessity and we look for entertainment in everything. So we used this insight to bring alive our partnership with Netflix, where you get your monthly Netflix membership with Flipkart orders,” said Pratik Shetty, Head of Growth and Marketing, Flipkart.

“Even the design of the pardah was born from the partnership, Inspired by Netflix’s iconic red streams, the curtains come in Netflix red and Flipkart blue. They will now be going live across buildings in Indian cities, so stay tuned,” said Eesha Sharma, Malvika Thirani and Aditi Gujaran, Creatives at Talented.

Godwin D’mello from Chalees Chor, film director, said: “The vision was doubling down on the awkwardness of being watched, but with deadpan humour, as if window-watching is the most normal thing to do. Once we treated the window like a television screen, the jokes started flowing naturally.”