THE WORK 2026 ASIA HOT LIST #2: GIGIL Philippines

Who are the hottest creative performers in Campaign Brief’s The Work 2026? Ahead of today’s highly anticipated release of CB’s The Work, Campaign Brief Asia has spent the past few days showcasing the work of the top creative agencies in Asia that made The Work 2026 Top 12 Asia Hot List…

 

Last year’s overall Campaign Brief The Work Agency of the Year, GIGIL Philippines, has impressed again, ranking #2 in this year’s release of The Work.

GIGIL Philippines’ signature humour shines through across multiple campaigns, including Stresstabs ‘Assemble’, Orocan ‘Cool’, GrabMart ‘Chicky’, RC Cola ‘Coin’, Palawan Pawnshop ‘Snowman’ and many more. Other top work included Canva ‘Kween Yasmin’, Philippine Pastoral Council for Responsible Voting ‘Swipe’ and Unilever VitaKeratin Hair Treatment ‘Where is Fyang – Billboard’.

245 ad agencies and production companies in Asia-Pacific submitted entries to Campaign Brief’s The Work 2026. This is up from 241 agencies and production companies that entered in 2025. This is the 23rd year of Campaign Brief’s The Work, recognised as a true record of creativity for the region, featuring the very best advertising of the year from Asia, Australia and NZ.

This year there were 4,230 entries overall (slightly down from 4,349 from last year, but up from 4,189 entries in 2024), with the most entries coming from Australia (947), Thailand (815), India (739), Philippines (692), Malaysia (260), Taiwan (176), China (144) and Singapore (126).

VIEW THE WORK 2026 (active from today September 17)

 

Register for FREE HERE and receive the Campaign Brief Asia Daily Bulletin to be among the first in Asia to see the results.