Instamedia Labs and Blak Labs launch integrated offering to help brands get crawled by AI

Instamedia Labs and creative agency Blak Labs, both part of Blak Labs Group, are bringing together their media, search, creative, content and digital capabilities to help brands improve how they are found and recommended by AI.

As consumers increasingly turn to AI to decide what to buy, where to go and which brands to choose, marketers face a new question: is AI recommending your brand, or someone else’s?

The integrated offering shows marketers where they stand in AI-generated answers, who is being recommended instead, which sources are being cited and where opportunities exist to improve visibility. Those insights can then inform action across SEO, generative engine optimisation (GEO), creative and media.

“Getting found by AI is only part of the challenge. The real opportunity is understanding why you’re being overlooked and knowing what needs to change,” said Charlie Blower, Managing Partner, Blak Labs Group.

The launch is supported by a new campaign, ‘If AI can’t crawl you, it can’t recommend you’, featuring people crawling in unexpected settings.

“AI visibility goes way beyond regular search and helps shape marketing decisions. Brands need to understand how that affects the way they are discovered and considered. We’re here to help them adapt,” said Clarice Chan, Media Director, Instamedia Labs.

Marketers can start with a free AI Visibility Consultation to discuss what AI visibility means for their brand and what they can do next.

Find out more at https://instamedialabs.com/get-crawled