Asia picks up Gold, 3 Silver and 5 Bronze at LIA 2026 in Creative Strategy
Led by Jury President Monica Radulescu, Senior Strategy Manager, OLA – Our LEGO® Agency, Billund, the Creative Strategy jury has revealed this year’s Winners & Finalists.
Creative Strategy rewards the investigation, problem-solving and fresh insight that unlock the creative idea and ultimately drive meaningful impact. This year, the jury recognized the category’s strongest work with a Grand LIA, 10 Gold, nine Silver and 15 Bronze Statues, alongside 10 Finalists.
Cheil Korea was the top performer from the region, winning Gold and Silver for Albamon ‘Job Stay’.
RESEE Shanghai’s ‘From Delivery Rider to Urban Racer’ for TAOBAO Delivery scored both a Silver and Bronze, with &S BBDO Tokyo awarded the other Silver Statue for Denny’s ‘The 1/2 Parfait’.
All picking up Bronze are Ogilvy Shanghai’s “Viagra Blue Brands” for Viatris, Ogilvy Singapore’s ‘Vaseline Originals’ for Vaseline, Dentsu Inc., Tokyo’s ‘Voice of Food’ for Ajinomoto co., inc and Ideot Seoul’s ‘The Fart Catcher, CCUS KIT’ for GS Caltex.
LePub, Milan earned the Grand LIA for “The Pub That Refused To Die,” created for Heineken.
