Results are in for LIA’s Entertainment & Content and Cultural Catalyst: TBWA\HAKUHODO wins Gold
The Entertainment & Content and Cultural Catalyst results are in, led by TBWA\HAKUHODO Inc., Tokyo winning a Gold and Bronze for Tokyo Metropolitan Government’s ‘Cheer Signs’.
‘HVL by MCK, 360º Shot on iPhone’ created via TBWA\Media Arts Lab Singapore has been awarded Silver.
Wolf BKK and KFC Thailands ‘The Kaprao Criminals’ was a finalist in Entertainment & Content.
The Jury President was Geoff Edwards, Managing Director, Creative at GALE.
Entertainment & Content recognizes storytelling that moves beyond traditional marketing into genuine entertainment, rewarding work that audiences choose to engage with on its own terms. The jury awarded a Grand LIA, three Gold, four Silver and four Bronze Statues, alongside nine Finalists.
The Grand LIA went to AlmapBBDO, São Paulo for “The Walk to the Walk of Fame,” created for Johnnie Walker.
New this year, Cultural Catalyst recognizes creativity that does more than reflect culture, rewarding work that sparks conversation, sets trends and becomes part of the cultural conversation itself. In its inaugural year, the jury awarded five Gold, two Silver and two Bronze Statues, plus two Finalists.