VML Thailand ‘Soil Stay’ takes out the Grand Prix at the Jolbors Awards International 2026: Eight markets share the total of 64 awards
The results of the Jolbors Awards International 2026 have been announced, with VML Thailand taking home the Grand Prix for ‘Soil Stay’, created for Tra Mongkut Fertilizer.
Inspired by the farm-stay model, the programme connects farmers with model farms that share their soil type, allowing them to learn through direct experience and take more suitable agricultural practices back to their own land.
It was the highest honour in a total haul of 17 awards for Thailand: one Grand Prix, four Golds, seven Silvers and five Bronzes across 15 agencies.
The four Thai Golds went to Brilliant & Million’s “Vaseline Huh?” for Vaseline Thailand, Ogilvy Bangkok’s “Unfading Love” for Thai Life Insurance, SOUR Bangkok’s “It’s Dettol Time” for Reckitt Thailand, and Leo Bangkok’s “The Giant” for Krungsri First Choice.
Thai winners extended well beyond the Gold list. Dentsu Creative Thailand, FLASH BOMBER, JONGLUCKDEE, Choojai and Friends, Wolf BKK, BBDO Bangkok and B&B Bangkok were among the agencies awarded Silver, while Grey Thailand, NUTs Agency and YOUNGSTER BKK received Bronze.
Uzbekistan’s Synthesis agency won three Golds for “Weight of Pain”, created for the National Agency for Social Protection under the President of the Republic of Uzbekistan. Synthesis was also named Creative Agency of the Year.
Kazakhstan’s Progression CA received Gold in Print & Outdoor for “Humanity Chain”, created for Forte Bank. The campaign won five awards in total, including Silver in PR Effectiveness and three Bronzes. Progression CA collected six awards across its work, helping Kazakhstan reach a national total of 16.
The wider Asian region also featured prominently. Droga5 Tokyo, part of Accenture Song, received Gold for “(Un)dangered Vegetables”, created for Sumitomo Metal Mining Co., Ltd. South Korea’s DMINUSONE won Gold for “The Life-Saving Receipt” for CHROGUSAN, with further Korean awards going to Paulus and CHAI COMMUNICATION. Treyna Group brought the Philippines into the winners list with “Right to Care” for the Local Government of Quezon City.
In total, 64 awards went to work from eight markets. The complete list of Awards International winners and their work can be viewed on the official festival website.
The results show how Jolbors Festival is developing after 15 years. Its Central Asian roots remain central to the festival’s identity, but those roots now support a wider exchange between markets across Asia. International agencies gain access to a region with its own distinct creative traditions, while Central Asian work competes directly with some of the industry’s most recognised global and regional names.
Rather than placing Central Asia at the edge of the international advertising conversation, Jolbors Festival positions the region as one of the places where that conversation can happen.
