PETE MOSS BACK TO OGILVY ASIA

Peter Moss is set to return to Asia as one of Ogilvy’s several Regional Creative Directors, working once again in Singapore. He will engage on accounts such as Diageo, The Economic Development Board and Unilever amongst others. Working closely with Todd McCracken, ECD, Ogilvy & Mather, Singapore, Moss will lead a range of creative relationships, producing ground breaking work and inspiring teams around him.

Moss has spent over 10 years already with the agency in Asia, both in Hong Kong and Singapore, and was Executive Creative Director of OgilvyOne Singapore, prior to moving to Ogilvy & Mather New York as Creative Group Head, 18 months ago. He was one of the founding members of the OgilvyOne Digital Innovation Lab, and has led creative teams across direct, advertising and digital disciplines.

It is interesting to note that whilst at New York, Peter was responsible for leading an advertising team that deliberately built cross fertilization across both the advertising and digital platforms for clients, fusing creative uniformity across both. As Chris Riley, Managing Director, OgilvyOne Worldwide Singapore says, “Pete Moss returns to Ogilvy in Singapore at a time when digital is having a greater impact on all brand communication plans. I’ve personally worked with him, in Hong Kong and Singapore and can confidently predict that he will have a huge impact on the work, clients and staff. “