Seen+Noted: ShanShui
March 20 2009, 4:42 pm | | 4 Comments
Theseposters were placed in high visibility areas and in subway stationswith the highest flow volume of people in Shanghai. A film version isalso being played in People Square, one of the busiest subway stationsin the whole of Asia. From a distance these illustrated posters looklike beautiful landscape paintings. Look at it closer and the shockingreality is that factories, cars and buildings are polluting anddestroying the environment.
Credits:
Agency: JWT Shanghai
CD: Yang Yeo
AD: Lillie Zhong, Yong Liang Yang
CW: Jacqueline Ye, Rafael Freire
Designer: Sean Tang
Print Production: Hester Lim, Liza Law, Joseph Yu, Tao Shen
Phtographer: Yong Liang Yang
Illustrator: Yong Liang Yang
4 Comments
Lovely work. Really great.
amazing work. well done JWT.
Sweet. Headlines not so impressive though…they’re too simplistic, not thought provoking enough…old territory. But…kick ass visual idea, masterfully executed.
Well…my bad….i didnt click on all 3 ads…actually the ‘let hills be hills and rivers be rivers be rivers’ line is tight, just the other two I felt were a li’l throw away. Just bein anal because I think this could win the Grand Prix at Cannes.