BBH Asia Pacific out to save paper

Bartle Bogle Hegarty Asia Pacific (BBH) has launched a desktop application papercut.com.sg that simply makes you reconsider what you print.

Papercut is an application that works behind the scenes. Every time you press CTRL-P to print, the sound of a chainsaw is activated before you hit OK to print.

The software works on both a Mac and a PC, with the desktop icon showing up as a mini chainsaw.

While most BBH staff in Singapore have voluntarily installed papercut, ultimately the Agency wants to spread papercut to friends, colleagues and clients worldwide.

Creative Director Peter Callaghan and Art Director Joseph Tay dreamed up the papercut idea, and it was the accumulation of uncollected paper in their own printer trays that got them thinking about printing habits.

“We wanted to do something for the environment and what could be better than loud buzzing chainsaws,” says Peter Callaghan, Creative Director at BBH Asia Pacific.

Papercut is one of many initiatives BBH Asia Pacific has undertaken to reduce their impact on the environment.