AdFest Highlight: Nikon face detection
One of the strongest print performers at AdFest this year was this Nikon campaign from Euro RSCG Singapore. The campaign picked up 6 Silver Lotus awards across the Electronic sections in the Press and Poster categories. The series promotes the industry-leading face detection feature of the new Nikon S60, dramatizing how the S60 can capture up to 12 faces.
The awards top off an extremely successful year for Euro RSCG Singapore, which has gone from strength to strength after a string of new business wins including DBS and NTUC Fairprice, to receiving strong recognition at creative awards shows such as Hall of Fame and Creative Circle Awards in Singapore.
1 Comment
Hey the hunter looks familiar, he used to freelance there as a writer. Bt scam issues aside, nice idea, well put together.