Batey rolls into Grey Singapore
It was only a matter of time.
Sadly, one of Asia’s icon agencies has seen a restructure after falling on down times over the past few years. Today it was announced that Batey Singapore will be housed within sister WPP network, Grey Group Singapore as part of a “strategic realignment”.
Founded in 1972 by Ian Batey the agency is highly acclaimed as the mastermind behind the iconic Singapore Girl, an instantly recognisable symbol for Singapore Airlines. As Singapore’s leading homegrown agency, Batey has become one of the most awarded agencies in Asian advertising history, working on accounts including Singapore Airlines, Singapore Tourism Board, StarHub, Tiger Beer, OCBC Bank and Raffles Hotel. Many of Asia’s most awarded creatives forged their reputation at Batey.
“In today’s competitive environment, it is critical that a creative agency has a breadth of resource which meets the needs of a changing marketplace”, said Alan Fairnington, Batey’s CEO. “Being part of the Grey Group gives Batey direct access to these resources and enhances our brand building capabilities.”
5 Comments
Alan, once again you are correct!
That’s it. The end. Finito. Sad.
what a sad demise. farewell batey.
sorry but that press release from alan reads like a steaming pile of sh&&&$#%#^^
Will Batey retain the name Batey or will it be absorbed and renamed, Grey?
Sad though. Many good people has passed those doors. Farewell.
Once Pullen left kiss the brand goodbye