Tan Kien Eng moves up to CEO of Leo Burnett Singapore & Malaysia

Tan Kien Eng, current Managing Director, Leo Burnett Malaysia, has been promoted CEO of Leo Burnett Group Singapore & Malaysia. This is a new post created to enhance synergy between the two country operations. The move is also part of a strategic plan to build Leo Burnett Group Singapore and Malaysia into centres of excellence on digital and retail respectively, while optimizing other services provided by the creative agency, such as classical advertising, CRM, direct marketing, and events and promotions.

Reporting to Jarek Ziebinski, President for Leo Burnett Asia Pacific, Tan Kien Eng will oversee the management and operation of both Malaysia and Singapore offices. Nick Handel, Regional Director of Digital, Leo Burnett Group, and Managing Director of Arc Worldwide Singapore, will focus on boosting growth of the digital business in Asia Pacific. Kurt Viertel, current Managing Director of LB Group Singapore, will return to his home country of Australia, to be closer to his family and pursue other career opportunities.

“Leo Burnett aims to be the fastest growing creative enterprise in AsiaPacific. To achieve this vision we need to operate differently. This isthe strategic next step, after we have changed our approach to regionalmanagement. Leo Burnett is not just a collection of agencies, it is thenetwork that truly networks cross border. We introduce this newoperation model to stimulate growth, further optimize resources anddrive efficiency. I’m confident that Kien is the best leader to take usto the future in Singapore and Malaysia,” said Ziebinski.

“I am excited to take on this new role and believe the change will openup more opportunities and allow the Leo Burnett Group to truly operateas one integrated creative network. This is our initiative to createthe agency of the future – a place without boundaries where creativetalents come together to form an exciting, effective and resourcefulspace to create the best creative ideas that truly moves people – barnone. With this new operation model, we will continue to best leveragethe capabilities of our people to deliver honest through-the-line

marketing solutions to provide the greatest value for our clients,” said Tan Kien Eng.