Sir John Hegarty returns to Thailand for The Cup

Advertising legend Sir John Hegarty (left)will return to Asia next year to judge The 3rd International Advertising CUP, which – for the first time ever – will take place in Thailand. Sir John Hegarty attended ADFEST in March 2009 as Grand Jury President. Next year, he will represent the Asia Pacific region on THE CUP’s Jury Panel along with Prasoon Pandey, Director at Corcoise Film in Mumbai (below left), and Suthisak Sucharittanonta, Chairman & Chief Creative Officer at BBDO Bangkok (below right).

“It is a real honor for ADFEST to host THE CUP to Asia and to inviteSir John Hegarty back to Thailand to share his knowledge with theregion for the second year running. We are also honored to see two moreof our 2009 Jury Presidents, Prasoon Pandey and SuthisakSucharittanonta, return to judge THE CUP, which is unique to any otherglobal advertising festival in the world,” says Jimmy Lam, ADFESTPresident.

As Worldwide Creative Director at BBH in London, Sir John Hegarty is acelebrated advertising executive thanks to his phenomenal success atthe helm of BBH, which he founded in 1982. In 2007, he received aknighthood in the Queen’s birthday honours, and in 2008, he entered theNew York Art Directors Club Hall of Fame.

“‘Asia is a vibrant and developing market. Its communications industryis growing and emerging as a world leader. ADFEST brings together thebest there is, so I am delighted to represent the Asia Pacific on THECUP’s jury panel. Why would I not return?” says Sir John Hegarty.

Prasoon Pandey and Suthiasak Sucharittanonta are also two of Asia’sbest-loved creatives. As director of Corcoise Film in India, Pandey haswon countless awards and was ranked in the top 25 advertising directorsin the world by The Gunn Report in 2001. Sucharittanonta is known asAsia’s most awarded Creative Director, with BBDO Bangkok ranking 8th inthe Gunn Report’s list of Most Awarded agencies in 2004. This year atADFEST, Pandey was Jury President of Film Craft & New Director,while Sucharittanonta was Jury President of Outdoor.

The complete 2010 Jury Panel for THE CUP includes:

– Milka Pogliani, Chairman and Executive Creative Director at McCann Worldgroup in Italy (Jury President)

– Michael Conrad, President of Berlin School of Creative Leadership, Switzerland

– Celso Loducca, President of Loducca Publicidade, Brazil

– Franco Moretti, ADC*E President, Group Chief Creative Director, Leo Burnett, Italy

– Jesus Muňoz, Founding Partner at Casadevall y Muňoz and Partner at Casadevall y Quintero, Spain

– Johannes Newrkla, ADC*E Board, Founder and CEO, Bluetango, Austria

– Sir John Hegarty, Worldwide Creative Director of Bartle Bogle Hegarty, UK

– Dörte Spengler-Ahrens, Managing Director, Jung von Matt/ Basis GmbH, Germany

– Prasoon Pandey, Director of Corcoise Film Mumbai, India

– Stefan Schmidt, Chief Creative Officer, TBWA\Group Germany

– Suthisak Sucharittanonta, Chairman & Chief Creative Officer, BBDO Bangkok, Thailand

THE CUP Awards are organized by three regional festivals: ADFEST, FIAP(Ibero America), and Golden Drum (Eastern Europe). ADC*E (Europe) isalso a participating member.

Next year, the CUP Awards ceremony will take place in Asia for thefirst time on the opening night of ADFEST 2010 in Pattaya, Thailand onThursday 18 March 2010. For more information visit: www.thecupawards.com