Use Old Spice and smell like a man, man
July 1 2010, 7:56 am | | No Comments
Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort, released today, from Wieden + Kennedy Portland is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash. The agency’s previous spot last week won the Film Grand Prix in Cannes.