Taking a hand in marriage
Arranged marriages are big in India and matchmaking sites are the chosen medium for finding brides and grooms. Consim’s brand, Bharat Matrimony is the No.1 matrimony site in India. To strengthen its portfolio, Consim recently launched a new campaign, via 1pointsize Chennai, for Privilege Matrimony an assisted match making service for the busy executive. The idea was to provide virtual personal managers who sifted through thousands of profiles to find ‘the one’.
Consim was looking at an intriguing way of presenting the Privilege Matrimony story, hence the ‘Hand’ film.
Credits- ECD: Sharad Haksar. CD: Anantha Narayan. Copywriter: Anantha Narayan.EP: Anand Menon. Producer: Amarjeet Phukan. DoP: Laxman Utekar. Music& Sound Production: Samiruddin. Director: Rani Jeyaraj. ProductionCompany: Footcandles. Account Manager: Aswin Rao.