Aston Martin named the coolest brand in UK

AstonMartin has been named the coolest brand of the year in the UK.The CoolBrands survey – carried out by The Centre for Brand Analysis -picks 500 brands which are then judged by experts and the public.

TheApple iPhone, which topped the list last year, dropped to second placeand was followed by another Apple product the iPod. Other technologywhich is cool includes the Blackberry (4th) Nintendo Wii (7th) Google(8th) and the BBC iPlayer (11th).

The Top 20 CoolBrands:

1. Aston Martin

2. iPhone

3. iPod

4. BlackBerry

5. Bang & Olufsen

6. Harley-Davidson

7. Nintendo Wii

8. Google

9. Ferrari

10. Dom Perignon

11. BBC iPlayer

12. Vivienne Westwood

13. Apple

14. Tate Modern

15. YouTube

16. Mini

17. Chanel

18. Ray Ban

19. Alexander McQueen

20. Jimmy Choo