Bartle Bogle Hegarty China creates a tender love story for Mentos that will blow you away
Top Thai director Thanonchai Sornsriwichai has shot a new Mentos commercial for Bartle Bogle Hegarty (BBH) China. Featuring the new Mentos variant – Pure Fresh Dual Layer Chewing Gum – the ‘Love Story’ campaign includes a tvc and four print advertisements which will roll out across China over the next few weeks.
True to its light hearted and unconventional take on life, the Mentos campaign tells a short love story of a couple in a long-distance relationship, and how one of them finds a way to literally send a sample of his breath – with the help of Mentos.
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Said Johnny Tan, Creative Director, BBH China: “When our task was to launch a new Mentos Chewing gum in the market, our first thought was that we want our consumers to be thoroughly surprised when watching what starts out to be a rather conventional story. Girl misses boy. Boy sends girl a sample of his breath in a bottle. What could possibly happen next?”
“We’re pleased with BBH China’s take on the new Pure Fresh Dual Layer Chewing Gum, particularly with the way they have stepped up to the challenge of speaking to consumers in an emotional, and unconventional Mentos way, without losing sight of the key product function,” said Limin Ma, Head of Marketing, Perfetti Van Melle, China.
Mentos is one of five Perfetti Van Melle brands that BBH works with globally. The BBH network currently also handles Alpenliebe (China), Chupa Chups (Global), and Frisk and Vigorsol (Europe) accounts.
Campaign Credits
Creative Agency: BBH China
Client Company: Perfetti Van Melle
Agency Personnel
Executive Creative Director: Johnny Tan
Creative Director: Yinbo Ma
Creative Team: Leo Zhang, Jeffrey Sun
Producers: Krystie Koh, Bettina Feng
Account Management: Stephanie Yip, Fiona Buddery
Strategic Planner: Ed Tsue, Matt Hoban
Production Partners
Director: Thanonchai Sornsriwichai
Producers: Melvin Wong, Janyaluck Khamdaeng & Duangporn Worajit
Production Company: Phenomena Co. Ltd
Post Production: Digital Magic, Oriental Post and Cine Digital Sound Studio
Photographer: Surat Jariyawatanawijit
Producer: Rossen Krause
Production Company: Chamni’s Eye Co. Ltd
Retouching Company: Amoeba Digital Imaging
1 Comment
Thanonchai Sornsriwichai makes everything better.
He always knows the perfect spot for the punchline or how to make you feel that heavy emotion.
BBH China > BBH Singapore