Cockpit oral sex scandal threatens to blow global Cathay ‘Makes you feel special’ ad campaign
August 16 2011, 4:46 am | | 5 Comments
AdAge Global reports that raunchy cockpit photos involving a flight attendant in uniform and a pilot are expected to delay the launch of the next part of Cathay Pacific’s global ad campaign by the Asian airline’s longtime ad agency, McCann-Erickson.
5 Comments
You could dress a gal in a sarong kebaya and picture her blowing someone in what looks like a cockpit…and claim this is a real SIA girl too….I reckon this is a desperate move by a competitor to throw a spanner in the works because Cathays advertising is really hurting them.
Yeah, the competitors must be shivering at the thought of Cathay’s brilliant new line ‘makes you feel special’……..not!
What’s the new campaign called ? The Mile High Touch.
7:18.
Your theory does not gel with the known facts, such as a CP pilot laying a complaint with the police about the images being stolen. And I seriously doubt if any competitor would be that stupid.
As for CP’s advertising really hurting them? Only someone working on the business could be so seriously self-deluded. CP’s current advertising is damn near invisible.
Personally I think this is the most interesting communication to come out of CP for a long-time. If not ever. It won’t stop me flying them.
I’ll start flying in Cathay from now.