G2 Direct launch Tiger Halloween 3D game

Tiger beer has recently launched its Halloween digital campaign using state-of-the-art 3D engine programming coupled with real-time lighting and haunting sound effects. The ‘Tomb Creeper’ is set to spook Facebook fans for a month-long contest. Consumers are in for some creepy fun as they ‘terrorize’ their friends and win the creeper’s treasures. All they have to do is post an interactive ‘Tomb Creeper’ video game on their friends’ walls and the top three fans with the most click-through stands a chance to win RM1, 000 worth of Tiger beer with their friends at participating outlets.

The rising popularity of Tiger beer has made it an extremely accessible and progressive brand in the market and is on the want list of younger drinkers ranging from 18 to 40 years old. Tiger beer recognizing this insight is leveraging on lively and popular celebrations such as Halloween, in order to connect with this target market. Tiger beer introduced the ‘Tomb Creeper’ digital campaign as part of the recently launched tagline ‘Here’s to Tiger Time’. The tagline illustrates that at every occasion worth celebrating, Tiger beer promises its drinkers a great time with their friends.

“There are so many innovative ways for brands to stand out in the digital sphere with an endless plethora of digital technology capabilities we have in store. With digital campaigns sprouting on a daily basis, brands should continuously explore bold and unique digital ideas in order to connect with the digital community and not short-change their experience”, says Sam Chan, general manager of G2 Direct Interactive.

The Tiger beer ‘Tomb Creeper’ tech-savvy digital campaign comprises a fully playable 3D game that can be played directly off each individual’s Facebook wall, without any software installation. The lighting effects are rendered in real-time to instill a realistic experience and sound effects infused to further enhance the gaming experience. G2 Direct Interactive, one of the only agencies in Malaysia to offer world-class digital capabilities, ideated and executed the campaign which runs from 29th September to 20th October 2011.

 “What we have done here is another innovation. We created one of the first games which can be played off the Facebook wall in 3D, with real time rendered lighting effects, as simple as clicking the play button like how you’d watch a video on your wall, one is in the game. Before this, one has to accept and allow the application before being able to play it on Facebook”, Chang Chew Soon, technical director of G2 Direct Interactive, explained.

Football fans are also continuously entertained with many activities through its Tiger FC offerings with more than 500 Tiger FC viewing parties lined up nationwide. Tiger beer and G2 Direct Interactive are also launching more exciting and innovative digital activities in the next three months.