Account Planning Group launches in India

November 7 2011, 9:15 am | BY Lynchy | No Comments

APG_LOGO_REDGREY.jpgSudeep Gohil, Chairman, APG Australia & Executive Planning Director / Partner, Droga5 Sydney was in India last week to officially kick-off the APG India chapter along side Siddharth Loyal, Head, APG India and founder, Trium Advertising & Marketing Consultancy (a member of the NetworkOne.)

Said Gohil: “The APG is driven by passionate and interesting planners around the world to provoke unexpected thinking for business and brands. With the expansion of APG into the vibrant and exciting world of Indian advertising and communications we look forward to many more interesting conversations. Over the coming years we hope to be able to offer some support from across the Indian Ocean.”

Founded in London in 1979, the APG is the foremost and longest-established organisation representing the interests of account planners and other communications strategists. APG is a not-for-profit members’ organisation, with around 900 members worldwide. The APG is already very active in the UK, Argentina, Australia, Belgium, Germany, Mexico, Norway, Portugal, Romania, Spain and Sweden and now in India.

Said Sarah Newman, Chair, APG UK and global planning partner, Ogilvy: ”We are delighted that another APG is shortly to be launched in India. It promises to be an energetic and progressive group of people dedicated to serving the intellectual and strategic needs of Planners and Strategists and we wish them well’

Said Loyal: “I am very excited on becoming a part of the APG here in India and the plan is to give account planning a wider appeal, make it more inclusive and help inject fresh blood into the system. For starters, we are in the process of setting up a core committee for APG India (an eclectic mix of top industry leaders and young planners) who will work very closely with me in formulating the core objectives for APG India including, help craft the framework for India’s first ever creative strategy awards (scheduled for mid 2012) and also a platform for people to engage, deliberate and debate.”

There will be some big announcements coming in the next few weeks, including the official launch of APG India and in the interim, please feel free to email Loyal to become a part of APG India.