Digital Jungle open their doors in Tokyo and partner with Saatchi & Saatchi Fallon

Digital Jungle, a social influence digital marketing agency has opened an office in Tokyo to provide Japanese companies with Social Media Analytics technologies and social marketing services. Moreover, Digital Jungle has entered into a strategic partnership with Saatchi & Saatchi Fallon to support their Japanese clients with digital marketing, specifically Social Media.

Dr Mathew McDougall, Founder and CEO of Digital Jungle said, “I am pleased that Digital Jungle is able to extend it’s range of products and services into Japan but also recognize the importance of having a strong local partner such as Saachi & Saachi Fallon to work with. We look forward to the new opportunities that the Japanese market has to offer us.”

The new office will be an addition to the current Digital Jungle offices in Beijing, Shanghai, Guangzhou and Sydney.

Additionally, Dr. McDougall said,  “Advertising in traditional media is continuing to decline not only in Japan but also across the world with many Brands now choosing to increase their spending in marketing campaigns that incorporate mobile, PC and search engine advertising.”

“There is an increasing demand for cross boarder, multi-language digital marketing in Japan and our new office in Tokyo will allow our clients the opportunity to leverage our deep knowledge in the Asian markets and help put them a step closer to achieving their goal of more successful online campaigns.”

Phillip Rubel, Saatchi & Saatchi Fallon Tokyo’s CEO stated, “Penetration of social media is proliferating within all aspects of people’s lives in Japan. Prior to March 2011, social media activity was inherently a local Japanese one. But since last March, we’ve seen a huge spike in people adopting a more internationalized approach, particularly in their usage of Twitter and Facebook. The challenge for marketers is how to participate in the conversations going on, recognize the opportunities and then how to measure the impact of what they do.”

“Digital Jungle brings an exceptional array of analytical tools and skill sets to the table as well as the talent to work hand-in-hand with us to execute ideas. Melding with our media neutral, screen focused approach to integrated marketing communications makes perfect sense. Working with Digital Jungle will give our clients in Japan a distinct advantage.”