Tiger Beer speaks different languages

Tiger Beer has launched a new brand campaign titled “Languages”. Using tongue-in-cheek television commercials, the campaign adopts a central theme of depicting scenarios involving a man who travels the world and comes unstuck from tricky situations by using Tiger Beer.

The campaign was launched on 3 February with a series of 10 to 15-second video teasers that comprise snippets of the new commercials. The teasers end with a call to action for viewers and consumers to look out for the full series of commercials on 16 February which will also be aired on television and can be viewed on the same online platforms. In addition, a Tiger Beer “Live It Up” contest, which will be hosted on the brand’s Facebook page will launch at the end of the month, with exclusive invites to a party which will be held at a mystery location in March up for grabs.

“The unique “Languages” commercials reflect Tiger Beer drinkers as men who use their ingenuity and ‘smartness’ to overcome tricky situations – something which we believe will resonate with consumers. On a deeper level, the campaign demonstrates the appreciation of a good beer no matter the location or language spoken by a person.

During the upcoming months, we hope to strengthen our connection with Tiger Beer fans in Singapore beyond the traditional and online media platforms through our on-ground activities such as the “Live It Up” party which promises to provide a new social and beer experience”, said Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore.