JWT has that Thai Smile in Bangkok
JWT Bangkok had been appointed agency of record for THAI Smile, a new light premium service of Thai Airways International.
JWT’s first brief is to develop the launch campaign for the new service, which is scheduled to being flying in July 2012. THAI Smile will offer travellers a mid-range alternative to both premium airlines and ultra-cheap, low cost carriers.
The new airline will operate from Bangkok’s Suvarnabhumi Airport to provide smooth connections with Thai Airways International and Star Alliance member flights. Its route network will cover Asian destinations within 2-3 hours flight time from Thailand with a focus on ASEAN, China and India.
THAI Smile will commence operations in July with the launch of a new destination, Macau, to be served twice daily. Beginning in September, THAI Smile will offer an alternative on selected routes within ASEAN and will also provide some domestic services to Surat Thani and between Chiang Mai and Phuket. By the end of 2012, the THAI Smile route network will cover up to 10 destinations in 5 countries with more than 60 departures each week.
The airline will employ a fleet of 11 brand new Airbus A320 jets, offering 174 seats in an all-economy configuration.
“We are thrilled to take on this new assignment for a very exciting, new service. This is a highly competitive, dynamic industry, and we look forward to creating an equally vibrant and dynamic campaign to help launch THAI Smile,” said Bob Hekkelman, Managing Director for JWT Bangkok.
2 Comments
Lovely brand name…perfect synergy with the mother brand.
Good luck.
Although the concept of having more choices seems to make sense at first we will see how it will pan out. I remember when Nok Air launched and then they had to cut flights shortly after.
And Suvarnabumi Airport does not need another airline – it is way too congested already, why not fly out of Don Muang..
Jason @ http://thailandonthecheap.com