Bo Deng signs up as Group CD at Y&R Shanghai

Acclaimed art director Bo Deng as has been appointed Group Creative Director at Y&R Shanghai.

A native of some town you probably never heard of in China, and also southern California, Bo Deng (left) is a seasoned creative that literally just got ‘Shanghai-ed’.

“Shanghai, indeed China as a whole, is one of the most exciting places to be at the current time. And Bo Deng is one of the most exciting creative talents around, personifying the vibrancy and energy of the city he’s chosen to call home with Y&R,” commented Y&R Greater China Chief Creative Officer Nils Andersson.

Before joining Y&R, Deng dabbled with a variety of agencies to find his true calling.

He’s worked with Goodby Silverstein & Partners SF, AKQA SF, Team One Los Angeles, Deutsch Los Angeles, and BBDO Beijing, across a variety of clients including Lexus, Mercedes-Benz, VW, YouTube, HTC, Sprint. And he’s launched some major campaigns – the Lexus 2012 rebrand, YouTube identity refresh, and Superbowl VW 2012 to name but a few.

After graduating from Art Center College of Design in 2004, Deng left Los Angeles to pursue an advertising career in New York, and was soon referred to Ogilvy & Mather Beijing where he worked on the likes of Motorola, Redbull, Siemens and Airbus. He’s written scripts, made posters, and created ads. He’s written and art directed ‘China’s most expensive TV commercial in 2006’, (rumored to be currently ranked third in China’s history) and won that office’s first ever broadcast Clio. He continued his work at Saatchi & Saatchi Beijing where he produced notable work for Sony Ericsson and Toyota.

In early 2008 Deng returned to the states and worked for Mullen, Boston where he managed to push out award-winning work for Panera Bread, The Grain Foods Foundation, and New England Aquarium.

2009 saw Deng move to San Francisco to join Cutwater where he helped launch global campaigns for Persol, Ray-Ban, and BNP Paribas. His biggest accomplishment there was turning three pictures of Steve McQueen, purchased by Persol, into an internationally recognized major campaign push. He was also responsible for littering the internet with hipsters wearing Ray-Ban themed t-shirts at SXSW 2010.