McCann Worldgroup’s success with Unilever Food Solutions in South East Asia continues

MRM Singapore, a member of McCann Worldgroup, has been named as Digital Agency of Record for Unilever Food Solutions across South East Asia and Singapore.

The win follows McCann Digital Jakarta’s announcement last month that Unilever Food Solutions Indonesia has charged it with designing a digital CRM program to support the development of deeper client relationships. Unilever Food Solutions is one of the world’s leading global foodservice businesses. It closely collaborates with chefs and catering businesses, including hotels and restaurants, to provide products, expertise and ideas to help them find the culinary and commercial inspiration they need to satisfy their guests every day. Its portfolio of global brands includes Knorr, Best Foods and Lipton across the region.

MRM will handle digital duties for its entire portfolio, providing strategy development, creative design and implementation services to drive increased brand awareness and deeper consumer engagement amongst their B2B customers across the region.

Evelynne Chua, Digital Marketing Manager, Southeast Asia, Unilever Food Solutions said, “We are delighted to have MRM walking the digital journey with us. With this collaboration, we aim to improve awareness of Unilever Food Solutions brand; and embark on frequent and more personalized contact with chefs and food operators in Southeast Asia.”

Nick Handel, Managing Director, MRM Singapore said, “This is a fantastic win for Singapore and the MRM network, and further evidence of our impressive credentials in digital and data-driven B2B marketing solutions. The global consumer foodservice market is thriving, and Asia Pacific is predicted to drive almost two thirds of sales growth between 2010 and 2015. We’re delighted to be supporting Unilever Food Solutions in driving their vision to create deeper relationships with their customers in this region”.

As part of its ‘Inspiration Everyday’ platform, the Unilever Food Solutions website is focused on three service areas entitled ‘Your Guests’, ‘Your Menu’ and ‘Your Kitchen’, offering advice and guidance on consumers attitudes and behaviours, healthy and profitable menu ideas, and products and services to support in-kitchen efficiency. MRM will elevate Unilever Food Solution’s online presence through revitalised web content in these areas and the introduction of a dynamic CRM program to better connect with chefs and operators.

Visitors to the Singapore website are already benefiting from an exclusive taste of the World Gourmet Summit 2012. A series of videos share insight and expertise from Marco Pierre White (pictured above), world renowned restaurateur, chef and brand ambassador for Knorr.