Lowe Philippines wins regional pH Care account

After a comprehensive three-way pitch, Lowe Philippines has been appointed regional agency of record for pH Care by Unilab PCMC (Personal Care Management Center).

Lowe Philippines won over Publicis JimenezBasic and Ogilvy Vietnam in an extensive pitch process. It will handle ph Care’s thematic requirements in Vietnam, Cambodia, Myanmar, and Singapore. Lowe Philippines will leverage Lowe’s network across the Asia Pacific region.

PCMC Vice President Jan Evangelista comments: “From a strategic point of view, we liked the way Lowe framed the target market for the brand on a country-specific and regional level. Lowe has a lot of experience handling brands on a regional scale. We are confident, moving forward, that we have found a really strong partner as we ramp up our ambitions across the region.”