KFC delivery makes life easier
July 26 2012, 9:55 am | | 17 Comments
Grey Group Singapore has developed a new print and poster campaign to highlight the ease and convenience of getting food with KFC Delivery.
Each print/poster contains four handcrafted miniature exhibits that portray how life got easier over time. The methods of hunting, cooking and bring food to the table, have all been simplified. All thanks to KFC Delivery.
Credits – Chief Creative Officer: Ali Shabaz. Associate Creative Directors: Ang Sheng Jin, Joseph Cheong. Art Directors: Marcus Lim, Alex Tan, Ang Sheng Jin. Copywriter: Joseph Cheong. Account Director: Christopher Yong. Photographer: Teo Chai Guan (Teo Studios). Retouchers: Evan Lim, Kris Tan (Magic3).
17 Comments
Funny, there’s images of the ‘making off’ . What’s next images of the creatives brainstorming?
Lovely crafting.
HOLY SHIT.
DELIVERY IS NOW EASIER THAN MILLIONS OF YEARS AGO!
THANK YOU FOR PIONEERING IT KFC!
Old idea, new execution.
Hey Joe, instead of ‘Life gets easier’, why not ‘Fast Food made faster’.
Can the telephone number and logo get any smaller?
I don’t get it….even a child knows that delivery ‘makes life easier’…where’s the beef here?
The idea is just a variation of the ol’ left-to-right evolution gag, but it’s well crafted. Would have been nice to include the model makers names in the credits, don’t think the photography itself was rocket science…
That certainly looks like a hard working concept, created from a client need to get Singaporeans to reappraise their Home Delivery Food needs …. based upon the amazing consumer insight that people have perhaps forgotten how easy Home delivery is – as opposed to hunting and gutting their own food.
Genius. also really cleverly differentiates KFC from all other Home delivery food purveyors …. oh…
Look forward to seeing a extensive, proud media buy and articles and quotes from the client about why this was a must buy idea for the brand!!
Unless he got it for free, of course. Buy one retail campaign, get one campaign free!
numerous campaigns are built on having 2 communicate NOOOOO…really???? propositions.
The fact that online banking eliminates queues, yeah DUHHHH, but still. So an entertaining / memorable way of nudging Mr Consumer into going with KFC home delivery tonite ain’t wrong. Your beef (or chicken) or whatever should be with the actual concept. Not entertaining / memorable / original, whatever.
And for heavens sake TURN OFF THE CAPS LOCK, WE CAN HEAR YA. Sheesh.
Life reduced to an educational museum display. How very Singaporean. And how very un-KFC.
These would have been a wee bit more effective if the delivery hotline number wasn’t sized to be illegible.
Very true indeed, 3.44pm.
If it’s this tiny in the Poster category, someone needs to pull out an actual fast food poster or flyer (or print ad, even) to show how real consumers are induced to overdose on salt, cholesterol and genetically-modified meats.
Blame the judges if this wins…. hopeful someone in that room will have the balls ask the question that, new glasses and microscope ask.
… remember the big scandal in UK when a Samaritans (help line) poster which was a beautifully crafted shot of the Big Ears character (from Noddy!) ran without there being a phone number?
Old execution，China had already been done.
Singapore has lost its innovative spirit.
Singapore hasnt lost its innovative spirit but something else has happened. Many creatives who wanted to build their reputations by doing scam basically succeeded in conning their MDs and got promoted to a level where they don’t really have to do ads but just talk crap abt which show they judged and what the winning trends were there.
Meanwhile a new generation of creatives were crying out for mentoring…real mentoring not scam mentoring….about how the business works…how to make real ads…but they got nothing.
So nowadays we see pathetic attempts at legitimate scam….most agencies that build creative departments on the ability to only do pure scam are soon going to vanish, have their accounts stolen away or operate at a far more diminished scale.
That’s because all the good Singaporean creatives has gone abroad, what’s left are either ones who couldn’t get out of the weak expats that kept coming in.
Yes some of them may have gone abroad….and no awards for guessing what kind of ads they are doing there 🙂
Give me a bigger phone number, so I don’t need to spend the extra bit of energy searching for the number.