Clemenger BBDO Melbourne scoops prize pool at MADC Awards snaring 18 bronze, 6 silver and 8 gold – plus coveted Agency of the Year; McCann takes out Best of Show for V/Line ‘Guilt Trips’

Australia: Clemenger BBDO Melbourne wiped the floor at yesterday’s MADC Awards, snaring 18 bronze, 6 silver and 8 gold awards – plus the coveted MADC Agency of the Year Award as well as the Exit Films Award for Best Junior.

Second was shared among JWT Melbourne, Leo Burnett Melbourne and McCann Melbourne with JWT scoring 6 bronze, 1 silver, and 3 gold, Leo Burnett Melbourne with 3 bronze, 4 silver and 3 gold and McCann Melbourne with 8 bronze, 1 silver and Best in Show.

Grey Melbourne ranked in 4th with 6 bronze and 3 silver.

The MADC Award for Best in Show went to McCann for its ‘V/Line Guilt Trips’ campaign.

Jason Williams, ECD at Leo Burnett Melbourne, was recognised with the ‘Creative Person of the Year’ title and the MADC Award for Lifetime Achievement was awarded to Scott Whybin, chairman of Whybin TBWA Group.

VIEW THE FULL LIST OF WINNERS:

Word Version – MADC 2012 Winners brochure.docx

Excel Version – Winners agency listing.xlsx

Special Awards:

The Adstream Award for Agency of the Year

Clemenger BBDO Melbourne

The MADC Award for Best in Show

Guilt Trips V/Line via McCann

The MADC Award for Lifetime Achievement

Scott Whybin, Whybin TBWA (far left)

The Blackley Award for Creative Leader of the Year

Jason Williams, Leo Burnett (above)

The MADC Award for Client of the Year

Carlton United Brewers

The Exit Films Award for Best Junior

Jono Fox and Sophie Beard for The Silent Card National Australia Bank – Clemenger BBDO

The Exit Films Award for the Best Student Entry

Helen Neville for Giving Reading New Meaning – Goodbooks