BWM acquires Syd/Melb based digital agency Sputnik – will continue to operate independently

Australia: Belgiovane Williams Mackay (BWM) today announced it had acquired digital communications agency Sputnik – effective December 31.

Sputnik delivers digital strategy, creative and social media to clients including Sanitarium, GE Money, Google.

BWM chief executive officer Paul Williams (pictured) said BWM had formed a close relationship with Sputnik through collaboration on jointly held clients Sanitarium and GE Money.

Says Williams: “Sputnik will continue to operate under its own brand, and its current business leadership with Nick Lewis as CEO, but we will be looking to collaborate on projects and clients where this adds value.

“The Sputnik Melbourne and Sydney offices will be co-located with BWM Melbourne and Sydney offices to allow us to achieve synergies in administration and business support.

“Sputnik is a good fit for BWM because it complements our offer. As the lead creative agency, we develop ideas that get Australians talking. Sputnik extends our reach through digital channels and enhances our digital specialist capacity.

“So its business as usual for Sputnik clients, but with the added heft of Australia’s largest independent creative agency standing behind them.

“With BWM’s strategic and creative lead, Sputnik as digital production specialists, and our PR agency Cox Inall delivering social media community management, we have a compelling digital media offering.”