Sam Kekovich set to reveal ‘Lambnesia’ condition in annual Australia Day address via BMF

Australia: After launching his music career last year with 90’s pop sensation Barbie Girl, and eight years of battling all things unAustralian, Sam Kekovich is back, but this time he’s struggling to remember his crusade to unite the planet over a lamb barbecue due to ‘Lambnesia’.

The campaign began last week, with a tongue-in-cheek teaser video of the accident that triggered Kekovich’s ‘Lambnesia’ appearing online (receiving over 300k views in 3 days). This was followed by Kekovich posting a string of unAustralian messages on Facebook and Twitter. Kekovich’s accident and strange behaviour resulted in thousands of comments from fans.

WATCH THE TEASER

WATCH THE SPOT

TAKE THE TEST

Tonight on Australian television, Kekovich will deliver his annual ‘Address to the Nation’. But instead of naming unAustralian behaviour in the year that was, he will share a ‘personal tell all’ account of how he has recently engaged in a series of unAustralian acts due to his severe ‘Lambnesia’ condition. After his recent experience, Kekovich has created the national ‘Lambnesia’ test, an online quiz which lets individuals calculate just how unAustralian they are.

Kekovich believes he’s not the only one who could be suffering from ‘Lambnesia’. He claims he’s seen symptoms everywhere.

Says Kekovich: “No wonder our Olympians weren’t much chop in London… If they’d spent more time diving into plates of lamb instead of each other’s beds, we’d be swimming in medals.”

For fellow Australians at risk of contracting ‘Lambnesia,’ Kekovich will also announce that help is at hand. In his address Kekovich will encourage all Australians to take the test and ‘stamp out Lambnesia quicker than a season of The Shire.’

Kekovich and the Lambnesia Test have also been integrated into a 1 hour TV special, ‘The Australia Day Showdown – You Can Never Be Too Australian’, broadcasting on Ten at 8:30pm on Australia Day.

Says Andrew Cox, MLA’s group marketing manager – consumer programs: “Each year we strive to keep our Australia Day campaign fresh. This year, we’ve taken Sam out from behind his desk, with a fully integrated campaign including even greater media integration from our partners.”

Client: MLA