Greenkern appoints Yixin Zhang as MD in Beijing

International brand consultancy Greenkern has appointed Yixin Zhang as Managing Director for its Beijing Office. Zhang will be responsible for enhancing the agency’s service offering and will work alongside Managing Directors Tom van Dillen and Jan Pilhar.

Zhang comes from Datang Telecom Group where she worked as a Senior Manager in Strategic Planning and Management. Prior to that, she headed Millward Brown Optimor’s China operations, as well as working at consultancy FutureBrand. She has a broad experience in business and brand consulting in both China and in the US, having advised clients such as Huawei, China Telecom, Samsung, Visa, Bank of China, Air China, PetroChina and Johnson & Johnson.

“We are very happy to have Yixin Zhang join our Beijing team”, says Daniel Simon, Managing Partner at Greenkern. “Her deep understanding of both branding and the Chinese market along with her passion for great marketing makes her a perfect addition to our firm.”

Zhang holds an MBA from the University of South Carolina and a Bachelor of Economics from the University of International Business and Economics in Beijing.