With Daikin everyday is a cooling off day

Hakuhodo Singapore has launched a one day-only double page spread print ad in the country’s leading newspaper The Straits Times.

The ad makes a topical play on the current Punggol district by-election’s mandatory cooling off day.

Coupling that with Daikin’s legendary prowess as a leading air conditioning brand, the agency sought to deliver a cheeky proposition “Every Day is Cooling Off Day” when one is fortunate enough to own a Daikin air-conditioner.<!– /* Font Definitions */@font-face {font-family:"ＭＳ 明朝"; mso-font-charset:78; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:1 0 16778247 0 131072 0;}@font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"ＭＳ 明朝"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;}@page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;}div.Section1 {page:Section1;}–

Satish Khatta, Head of Copy said, “The by-election is a frenzied and short campaigning period with four parties vying for the right to represent the residents of Punggol. The government imposes a mandatory one day no campaign cooling off period to bring some semblance of calm before the election day itself. We embraced this opportunity to demonstrate Daikin’s leading cooling technology with a twist.”

Patrick Ng, Senior Art Director commented, “Everything about this campaign had to be precise. From the copy strategy, artwork management to the media buy. I’m glad that we had a Client who was enlightened enough to approve and run the ad.”

Credits – Creative Director: Lionel Tan, Head Copy: Satish Khattar. Senior Art Director: Patrick Ng. Art Director: Anson Tan. Group Account Director: Freddy Tan. Account Manager: Jenny Tay.