Nike ‘I am the bullet in the chamber’ ad featuring Oscar Pistorius yanked from sprinter’s website
February 15 2013, 7:21 am | | 3 Comments
A Nike ad featuring Oscar Pistorius calling himself ‘the bullet in the chamber’ has been yanked from the sprinter’s website after he was charged in murder of girlfriend Reeva Steenkamp in his home town Pretoria.
The ad, reportedly part of a 2011 campaign, shows the double-amputee sprinter breaking out of the starting blocks with the tagline “I AM THE BULLET IN THE CHAMBER” accompanied by Nike’s signature Just Do It catchphrase. It’s one of at least two gun-themed spots the Blade Runner appears in for the company.
3 Comments
The irony!!!!
Then again, who hasn’t gotten legless on Valentines and mistaken his girlfriend for an intruder and put 4 bullets in her.
but that ad was mind-blowing.
Nike’s not having much luck lately. First Tiger, then Lance, and now this.
Mind you, unlike Tiger, Oscar can still shoot a hole in one.