XM Gravity Indonesia transforms into happy agents promoting the value of happiness
As part of the celebration of its 5th anniversary, XM Asia Pacific’s Indonesian unit XM Gravity has created a web application aimed at promoting the value of happiness.
The application’s main page takes users to series of photos, videos, and audio files created by the agency’s staff, representing the good times they often have while at work.
“Staff members who come to work everyday with a high level of happiness would be able to maximize their potentials and deliver the best results. That’s why to us, creating an enjoyable working environment is essential”, said Nanda Ivens, CCO XM Gravity (pictured left).
However, the main mission behind the application is to encourage people to spread the same level of joy within their own environment.
“Spreading happiness could be done in millions of ways. As a digital agency, we believe there is no better way to do this than by utilizing our knowledge and expertise in technology and social media. That’s why through this application, we assign our ‘XM Troopers’ to be the agents of happiness”, Ivens added.
The application allows users to create any message with a twist: Their message would be turned into an animated e-card, which could be sent to friends, colleagues, and families. The animation consists of various staff picks and favorites, ranging from books, action figures, to cooking utensils.
“These are little things that give us a reason to smile everyday and we would like other people to feel the same thing. So, it’s definitely a fun and easy way to spread the happiness around”.