Fervicol and O&M India get stuck in the free store
April 15 2013, 9:31 am | | No Comments
Welcome to the free store where everything you see is for free!
Fevicol wanted to reinforce their position as India’s most reliable glue so through Ogilvy & Mather India they created the Free Store in one of Mumbai’s many malls.
Mumbaikars of all shapes and sizes, young and old, tried to seize this opportunity and walk away with any of the beautiful wooden items on display. But they all got was a good laugh, as everything from the smallest spoon to the flowers in a vase, were glued down by Fevicol.