Hakuhodo gets social with Canon EOS

Hakuhodo Communications Asia, the regional team responsible for driving the Canon network business in South East Asia, has been appointed to lead the social strategy for the EOS range of cameras and Pixma printers. The appointment for EOS takes effect this month and in June 2013 for Pixma. These add to the current assignment on Canon Legria camcorders since 2011.

Territories covered by the assignment are ASEAN, South Asia and Indochina. WPP’s Mindshare was the incumbent.

Tanner Nagib, Regional Group Account Director of Hakuhodo Communications Asia said: “These new assignments will enable us to consolidate our social strategy across brands and platforms. More importantly, it will allow the brands to play off each other’s strengths while remaining true to their respective core constituents. As the social landscape evolves rapidly in these markets, it is imperative for us to gain a foothold in the social stakeholders’ hearts and minds.”

Dinesh Sandhu, Regional Director – Strategic Planning & Integrated Media, Hakuhodo Communications Asia added: “The true power of social media comes from the people that share within the network. To this end, we are building ‘branded’ social environments for consumers to move seamlessly across platforms while never straying from the ‘heart’ of the brand. With the advent of predictive modeling that is tied to data points in user behavior, our ability to build and deliver customised solutions is very real. That coupled with the diverse landscape of the markets, it is inevitable that there will be integration of the paid, owned and earned spheres.”