JWT Beijing’s humorous campaign for Windows 8
May 14 2013, 9:31 am | | 1 Comment
Following the worldwide launch of Windows 8 operating system, JWT Beijing has released an online advertising campaign of three videos with the intent of keeping top-of-mind momentum and buzz.
1 Comment
I like ‘work and play’ very much. It made me laugh. Good work. The others, not quite so much, even though all are well shot, cast and produced.
The other two are just not as nice, and the female one seems a bit patronising. Guys get to play the piano, play ping pang and sculpt watermelon. Women get to put on make-up.
No advertising will save W8 from being hated by users though. it already has top-of-mind and buzz. None of it is good.