Fred & Farid Paris-Shanghai extends push that sees Orangina drinkers saved from misfortunes
Fred & Farid Paris-Shanghai has released a new Orangina tvc. “Satellite” was created by creative team Gian Carlo Lanfranco, Rolando Cordova and directed by The Glue Society’s Gary Freedman.
The new spot is part of the launch of the new brand signature “Stay Alive. Drink Orangina – Statistics” campaign. A signature about vitality, which also introduces a new language for the brand. The brand characters, part human, part animals are still here. Only this time, they are shot in real life, giving them more character.
In this campaign, Orangina drinkers are magically preserved from silly misfortunes, thanks to the drink, of course.
Agency: Fred & Farid Paris-Shanghai
Brand: Orangina
Campaign : Statistics
Creative Directors: Fred & Farid
Copywriters: Fred & Farid, Gian Carlo Lanfranco, Rolando Cordova
Art directors: Rolando Cordova & Gian Carlo Lanfranco
Brand supervisors: Hugues Pietrini, Stan de Parcevaux, Florence Burtin
Agency supervisors: Mehdi Benali, Hélène Camus, Olivia Courbon
Tv producer: Karim Naceur
Post-producer: Elise Dutartre
Director: Glue Society (Gary Freedman)
Production: Nouvelle Vague
Producer: Sandrine Lima