Myer on the hunt for new creative agency – incumbent Ogilvy Melbourne invited to re-pitch

Australian retail giant Myer has announced that the iconic brand is on the hunt for a new creative agency, with incumbent Ogilvy Melbourne invited to re-pitch.

All creative agencies now have the opportunity to join with an iconic brand in Australia’s leading department store and should register their interest to be part of the tender process.

Myer Group general manager marketing and brand development, Megan Foster, said this is a very exciting opportunity for the best and brightest creative agency to partner with Myer.

Says Foster: “Our marketing is undergoing transformational change. In response to changing customer preferences and technology, we are adapting our marketing, changing our channel mix, and moving to an in house digital model. A review of our creative agency is also appropriate as part of this process.”

It is anticipated that the successful agency will be appointed by the end of the year.