Alex Lim returns to Singapore as CD with Y&R

Y&R Singapore has lured Alex Lim back to Singapore as Creative Director, reporting to Chief Creative Officer Farrokh Madon.

A renowned creative director with 14 years’ experience in advertising and four in design, Lim (left) has worked at several top networks including BBDO, Publicis, Leo Burnett and BBH. He was ranked among Asia’s Top 10 Creatives by Media magazine (now Campaign Asia Pacific) and, in 2003, he was voted one of the 20 Hottest Creatives in the Region by Campaign Brief Asia.

Having started out honing his skills as a graphic designer, he joined Wunderman Singapore as Art Director, going on to snag Best New Art Director two years later. In 2006, he then took on the role of Head of Art at BBDO, and went on to maintain his rank as Asia’s Top 10 Creatives by Media.

Lim was most recently Group Creative Director at EnergyBBDO in Shanghai, as the creative lead for SC Johnson & Son (pest control) operating from the Asia hub in Shanghai. There, he oversaw the biggest launch of the year for Raid across 50+ markets globally, as well as working on other major clients including 7-Up, Mountain Dew and Fonterra’s Anchor Milk.

Commenting on the appointment, Madon said, “”Alex is an extremely talented and passionate creative person. I have worked with him before and respect his abilities greatly. Y&R will surely gain from his energy and hunger to produce great creative work.”