BBH Asia Pacific launches ‘Make Space Better’ campaign for 2014 IKEA catalogue launch

BBH Asia Pacific has launched a campaign for IKEA in conjunction with the Swedish furniture retailer’s 2014 catalogue launch.

The TV, print, outdoor and social media campaign surrounds the brand proposition of “Make Space Better” and offers up the solution of making the most of space constraints by using the right kind of furniture.

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The campaign has launched across both the Singapore and Malaysian markets.

Said Christina Chong, Managing Partner, BBH Asia Pacific: “Space constraint is an increasing reality for us. But instead of focusing on the problem of needing more space, this campaign offers the simple solution of making space better with furniture solutions.”

Said Scott McClelland, Executive Creative Director, BBH Asia Pacific: “As housing gets more expensive and ever smaller, we wanted to capture how it felt for multigenerational families living on top of each other and the relief that can come with better and smarter use of space.”

Said Irene Lau, Regional Marketing Manager, Ikano Retail Asia: “IKEA has always had a mission to “Make Space Better”. The 2014 catalogue will hopefully inspire home owners in Singapore and Malaysia to create better space with the right furniture that is both affordable and stylish.”

Credits:

Designer: Ronald Bunaidi

Account Management:

Audio: Fuse