UniDog, via BBDO Proximity Thailand, show that man’s best friend should not be on your menu
Every year, an estimated 25 million dogs are killed for food, and they suffer throughout their short lives. The message from UniDog Thailand is that commercial dog meat production is inherently cruel. The animals suffer at every stage, from farming (or capture) to transport, sales and slaughter.
UniDog aims to be the primary channel for the “Beg for Life” campaign. Its purpose is to put an end to the trading and eating of dog meat.
Credits:
Advertising Agency: BBDO and Proximity Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Tony Y.Hong
Associate Creative Director: Ekaluck Chanyavichit
Art Director: Katkanan Boonyarungsrit
Copywriter: Surakai Ngenmaneerongroj
Production House: Fifty One Bangkok Co.,Ltd.
Photographer: Sittipun Chaiterdsiri
Retoucher: Montage Studio; Kornthon Anantanakul, Supicha Tiptamul
2 Comments
Maybe a better line would be “Dogs are not food”
GIve it a ponder.
But to those that eat them, dogs ARE food. So its your word against theirs.
And they regard ads as less interesting than a boil on their ass.
So how?