Village Slum in Jakarta puts up listing on Airbnb
Come rainy season every December, a village slum in South Jakarta goes under water. The culprit is a clogged canal that blocks the flow of water.
Every year, iris Worldwide Indonesia goes around their office to collect donations to help the villagers. But iris, whose offices happen to be right next to the slum, believes this is not enough.
This year they are trying something different. They asked the villagers if they were willing to give up a room for travelers. and iris is now listing this on Airbnb.
“The people who use Airbnb are exactly the kind of people who might be up for something as crazy as this!” said associate creative director Jeremy Chia.
Credits:
Agency: iris Worldwide Indonesia
ECD: Keat Soh
ACDs: Fajar Kurnia, Jeremy Chia
Art Director: Dafi Alfadila
3 Comments
I think this is a brilliant idea to help those villagers. I just wish that instead of spending thousands dollar for advertising award submissions later, Iris Indonesia could use the money to build the village.
The main problem in Jakarta with the slum area is most of them are built without permit from city government.
What makes you think that helping these people really means that we’re helping the city and the people? Do these people even have the permit to build these houses there? What if they don’t? Is your action educative for the citizens? Or again we’re trapped in a pradigm of “helping” people without considering whether our initiative can serve bigger purpose? Like telling them to get a proper permit instead of supporting them and “looking kind” and “creative” just by having this single idea?
If donating to this people does not help the city, the system nor the people; the question is then: Do you want to help the people and the city? Or do you want to help yourself and win a stupid ad award for this?
comment that leave by Ray S surely show how selfish and narrow minded he is, as for people that understand the problem that face by those poor will surely know how vast the the problem their facing such as per family economic, physical and social condition. if he do not have any problem that been listed surely he just a kid that want to make stupid mark for himself, only care about permit without any suggestion for solution, here some advice dumb kid. Widen your mind! keep read about deep fact and possible solution for such problem, be good knowledgeable people not ‘dumb and love to critics’ pricks.