Nike launches 25th anniversary ‘Just Do It’ TV spot for Europe as part of global ‘Possibilities’ campaign via Wieden + Kennedy, London
Nike has launched a special edition 25th anniversary ‘Just Do It’ TV spot for Europe as part of its global ‘Possibilities’ campaign via Wieden + Kennedy, London.
The spot is intended to inspire women across Europe to push boundaries and reach new goals. The latest installment of the global ‘Possibilities’ series, the ‘Just Do It’ film is a celebration of every woman who has tested her limits and embraced her potential to make September her most active month ever. The European launch follows fresh on the heels of the ‘Possibilities’ launch in the US as reported previously in Campaign Brief US.
Says Davide Grasso, Nike global chief marketing officer: “For 25 years, we’ve been inspiring people to Just Do It. With ‘Possibilities’ we’re taking ‘Just Do It’ to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration.”